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Development of concept, tagline, trailer script, social media pieces and creative ideas for the campaign.
Trailer
In Brazil, "sonhos" means dreams, but it is also what we call a kind of sweet bread, similar to a Doughnut. In the series, this is an important element, as the characters Bia and Victor prove the dreams of bakery and also the dreams of life.
As the series is based on real disappointments, we created the Teddy Bear of Disillusionment to give to the cast and influencers.
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